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All images and graphics used across this website are either personal photos taken by the AdVantage team (and remain our property) or licensed assets sourced from premium paid online libraries.

Website Brief

AdVantage Agency Website (WordPress)

About the website

       AdVantage is a performance-focused digital marketing agency website created for Romanian businesses that want measurable growth through paid advertising. The site is written in English, but it targets companies based in Romania who are actively searching for an agency to manage and optimise online advertising across Google, Meta (Facebook and Instagram) and TikTok.

 

       This website is based on an older project of mine that I plan to revive properly in the upcoming year. The purpose of the revival is to refresh the brand, improve the structure and content, and build a professional site that can generate real enquiries for the agency.

Type of website

        This is a brochure and lead generation website for a marketing agency. It is designed to communicate services clearly, build trust through proof and positioning, and encourage visitors to contact the agency through a strong call to action.

Website objectives and KPIs

Objective 1: Generate qualified enquiries

  • KPI: contact form submissions

  • KPI: email enquiries and booked calls

  • KPI: clicks on the primary call to action (for example “Start a Project”)

Objective 2: Build trust and credibility

  • KPI: time on page and scroll depth on key pages

  • KPI: visits to the Projects page and service pages

  • KPI: repeat visitors and branded searches

Objective 3: Educate visitors on what AdVantage delivers

  • KPI: engagement with the Services page and service dropdown pages

  • KPI: internal link clicks between Services, Projects, and About

  • KPI: reduced bounce rate on core landing pages

 

Target audience

 

       The website is aimed primarily at service-based SMEs in Romania, including business owners and marketing managers in industries such as clinics, beauty, professional services, home services, and other local businesses that need consistent lead generation.

        Secondary audiences include Romanian e-commerce brands looking for profitable scaling, and B2B companies in Romania and CEE that need high-quality leads and clear reporting.

        These audiences typically want three things: clarity, proof, and an easy next step. They want to understand what the agency does, see evidence that it works, and quickly learn how to start.

 

Key message and positioning

 

         AdVantage positions itself as a performance-first agency with deep platform understanding, clear measurement, and disciplined optimisation. The core message is that advertising should drive real business outcomes, not vanity metrics, and that campaigns should be built with clean tracking, structured testing, and transparent reporting.

         The tone of voice is confident, simple, and human. The goal is to sound professional without being corporate, and to explain performance marketing in a way that is easy for business owners to understand.

 

Website functionality and features

 

 The website includes the following core features:

  • Clear navigation with a primary menu and a Services dropdown

  • A Services page that summarises the offer, plus a dropdown menu linking to three dedicated service pages:

    • Google Ads

    • Facebook Ads (Meta)

    • TikTok Ads

  • A Projects page that showcases previous work without naming companies

  • Strong calls to action across key pages (for example “Start a Project”)

  • A contact route via form and direct enquiry options

  • Basic SEO foundations, including clean URLs, headings, internal links, and meta descriptions

  • Performance and measurement readiness, with space for analytics and conversion tracking setup

 

Website structure

The main pages and navigation structure are:

  • Home

  • About Us (showcase page)

  • Services

    • Google Ads (dropdown page)

    • Facebook Ads (dropdown page)

    • TikTok Ads (dropdown page)

  • Projects

  • Website Brief

  • SEO

This structure is designed to help visitors quickly understand the offer, explore the relevant service, review proof on the Projects page, and then take action through a clear call to contact the agency.

development, and finish with testing and launch. With a collaborative approach, we keep you informed every step of the way, ensuring your project stays on track and meets your goals.


COLOUR IDENTITY

Inspiration websites

       

          The layout and content approach for the AdVantaged website is inspired by a mix of Romanian and Dutch agencies that communicate performance clearly and keep the user journey simple.

 

        From Romania, Data Revolt and WebDigital influenced the way the site presents services and proof, with a strong focus on measurable outcomes, clear service positioning, and trust-building through case studies and results. Their structure also shows the importance of guiding visitors quickly from “what you do” to “why you are credible” and then to a clear call to action.

 

        From the Netherlands, Dapper and Sential influenced the visual direction and tone. These agencies use clean layouts, bold headings, strong spacing, and modern design choices that feel premium without being cluttered. They also communicate expertise in a straightforward, confident way, which supports a professional brand impression and makes it easier for visitors to understand the offer quickly.