Recent Projects

Womenswear E-commerce Scale on Meta

Scaled a Romanian fashion retailer using a structured Meta Ads framework. We refreshed creatives with UGC-style assets and catalogue formats, rebuilt prospecting and remarketing by intent, and validated purchase tracking to improve optimisation signals. Weekly testing focused on cost per purchase and ROAS, with clear rules to scale winners and pause losers. The programme delivered 1,438 purchases in the period, with spend of lei 4,298.18 and a peak purchase ROAS of 37.52.

High-Intent Lead Generation for Automotive Sales

Built a lead system for a vehicle dealer network focused on quality, not volume. Campaigns were segmented by model and funnel stage, with qualification steps to reduce low-intent leads. We optimised around cost per qualified lead and sales feedback, then scaled top-performing audiences and creatives. The result achieved a 6 percent lead conversion rate and a strong spend-to-sale pattern, supporting consistent showroom-ready enquiries.

Kitchen Equipment New Product Launch

Launched a new premium kitchen range with a performance setup across Meta and Google. We improved feed structure, tested demo-led creative, and segmented campaigns by margin and intent. Optimisation focused on product-level ROAS, search terms, and creative fatigue. The launch achieved an average ROAS of 20, with standout segments reaching a purchase ROAS of 462.07. The client gained a repeatable framework for future launches and seasonal promotions.

Black Friday Growth, Award-Recognised

Designed and executed a Black Friday growth plan for a Romanian beauty brand competing against retailers and global players. We used competitor insights and category pacing to secure incremental investment, then ran Search and Performance Max around hero offers and audience segments. Results included 156K spend, 982K conversion value, 5.94K conversions, and a stable ROAS of 6. The work helped secure additional Black Friday and Q4 investment and earned a performance award.

App Growth at Low Cost per Lead

Scaled acquisition for a mobile app using Meta campaigns with fast creative testing. We launched multiple hooks and formats, iterated weekly, and built retargeting by engagement level to protect efficiency. Tracking was validated to optimise on real actions, not inflated signals. The programme generated 3,450 leads and achieved cost per lead as low as 2.3 USD. The result was a repeatable creative and media system built for consistent scaling.

Dental Clinic Patient Acquisition

Built a lead pipeline for a premium dental clinic using Meta and Google Search. Campaigns were split by treatment type, with messaging designed to qualify intent and improve consultation bookings. We validated conversion tracking, improved remarketing structure, and aligned follow-up processes to reduce lead loss. The outcome was more consistent enquiries, better lead quality, and a scalable framework the clinic can expand to new services and seasonal campaigns.